Engage them before you start

One great way to enjoy a conference presentation with an engaged audience is if you’ve already done some of the ground work before they even arrive. A little while before the conference you should start releasing a few little teasers of what people can expect to learn from your presentation. Not enough that they get the information without coming to see you – just the right amount to make them turn up in anticipation of finding out what you have to say. If your audience is already enthusiastic about your presentation, it’s more likely to go well.

Be funny

Even if your presentation is on a fairly dry subject there’s no reason that it should be boring. Have some fun with the audience – tell a few jokes and keep the talk light hearted. This is especially true if your presentation is later in the day; people who have been at a conference for a long time won’t be in the mood to listen diligently through a serious talk so give them a reason to engage with you.

Include audience participation

A direct way to get your audience engaged with the topic is to have them participate in your talk. One way to do this is through an audience response system (ARS) – this is an electric voting pad that collects responses from a group all at the same time. Rather than relying on an inaccurate show of hands or trying to take responses individually, you could impress your audience by including their feedback in your own presentation.

Tell your conference a story

People love listening to stories – so tell them yours. No matter what your presentation is about you’ll have a story to tell from your experiences and your audience will enjoy listening to it far more than a lecture.

Post-event survey

Here’s a second chance to make use of an ARS at the conference. After your presentation is over you can invite people to take a post-event survey. Not only is this a great chance to reinforce what you talked about but it’s also a great opportunity to collect contact details. It’s much quicker using an ARS than a traditional pen-and-paper survey too.

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When addressing a number of attendees at a work conference or speech, relevant research may be done to determine the best method for keeping the attention of your audience. This can be through feedback surveys or encouraging responses throughout the conference and a whole range of other techniques. However it can also be a good idea to record audience feedback once again after the conference, to see if there are any misgivings about the conference itself or the delivery of a particular speech.

How can a company go about this and what can they do with the feedback given?

Step 1 – Getting the Data

By using a state-of-the-art CLiKAPAD Audience Response System, you can create a multiple choice questionnaire for the audience. You could also include additional comments for your target audience to voice any questions or concerns. This can be done throughout the conference or at a separate point following a conference. Once you have gathered your feedback, you’ll want to start collecting useful data from it.

Step 2 – Taking on Board and Actioning a Response to Feedback

Certain audiences respond more positively to presentations, than others and it is important to take into account what worked and what didn’t in these situations. Businesses can sometimes misread an audience, you can be sure that your audience will provide feedback on how to improve for the next seminar. By reading through and taking on board feedback provided from the delegates at your event, you can begin to create a tailor made product better suited to the needs of your audience.

Step 3 – Product Changes or Re-Branding Products

Once customer feedback has been received and responded to, you can start changing your conference structure or speech to fit guest needs better. Companies can then use this feedback to better correspond with the needs of the delegates in preparation for the next event.

For example, if market research determined that the customer preferred a shorter presentation from each speaker but with a longer group interaction or session, whereas the Audience Response System showed a greater preference for a singular speech covering all the topics planned for discussion, followed by a short question and answer session, you can make these amendments and correct them in future conferences showing your response to valuable client feedback. In doing this you create a communication between your conference organisers ‘assumptions’ and what your delegates are actually interested in, in order to improve their experience with the event as a whole

In short, listening to client feedback, is incredibly important and often contributes to the growth and increased client base of any company.

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