How Audience Feedback Affects the Growth of your Product

It comes as no surprise that many businesses are using CLiKAPAD Audience Response Systems as a means of obtaining a large collection of data in a shorter amount of time, but have you considered what you can do with such data, if you obtain it from a target audience?

When addressing a number of attendees at a work conference or speech, relevant research may be done to determine the best method for keeping the attention of your audience. This can be through feedback surveys or encouraging responses throughout the conference and a whole range of other techniques. However it can also be a good idea to record audience feedback once again after the conference, to see if there are any misgivings about the conference itself or the delivery of a particular speech.

How can a company go about this and what can they do with the feedback given?

Step 1 – Getting the Data

By using a state-of-the-art CLiKAPAD Audience Response System, you can create a multiple choice questionnaire for the audience. You could also include additional comments for your target audience to voice any questions or concerns. This can be done throughout the conference or at a separate point following a conference. Once you have gathered your feedback, you’ll want to start collecting useful data from it.

Step 2 – Taking on Board and Actioning a Response to Feedback

Certain audiences respond more positively to presentations, than others and it is important to take into account what worked and what didn’t in these situations. Businesses can sometimes misread an audience, you can be sure that your audience will provide feedback on how to improve for the next seminar. By reading through and taking on board feedback provided from the delegates at your event, you can begin to create a tailor made product better suited to the needs of your audience.

Step 3 – Product Changes or Re-Branding Products

Once customer feedback has been received and responded to, you can start changing your conference structure or speech to fit guest needs better. Companies can then use this feedback to better correspond with the needs of the delegates in preparation for the next event.

For example, if market research determined that the customer preferred a shorter presentation from each speaker but with a longer group interaction or session, whereas the Audience Response System showed a greater preference for a singular speech covering all the topics planned for discussion, followed by a short question and answer session, you can make these amendments and correct them in future conferences showing your response to valuable client feedback. In doing this you create a communication between your conference organisers ‘assumptions’ and what your delegates are actually interested in, in order to improve their experience with the event as a whole

In short, listening to client feedback, is incredibly important and often contributes to the growth and increased client base of any company.