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You are here: Home / Applications / Focus Groups

Focus Groups

Man Giving Presentation to Focus Group

Avoid awkward or biased focus groups by using an Audience Response System as a powerful tool to break the ice and manage discussions.

Focus groups often go one of two ways; either it’s impossible to elicit the first answer from your participants, or the session is dominated by one or two opinionated voices. Both of these problems can be negated by using an Audience Response System strategically throughout your presentation.

Slow starts are usually due to the reluctance of being the first person to speak – and it can be tough to break that barrier. Rather than standing in awkward silence (or having to answer your own questions), let the whole group provide their first few answers via individual keypads. The results can be shared immediately via your presentation, and be used to smoothly open up organic conversation.

Even if some group members stay vocally quiet, mini-polls using your CLiKAPAD system can ensure everyone’s thoughts are heard, and prevent your research conclusions from becoming skewed by one dominant opinion. Anonymous electronic voting has also been shown to encourage more honesty than a show of hands (which tends to cause a “follow the crowd” response), resulting in feedback about your product or idea that is more accurate overall.

Find Out More

If you think an Audience Response System could be what your focus groups are missing, contact us to discuss your options today.


Our Clients

Contact us to get more information on our Audience Response Systems for Focus Groups

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Testimonials

The old voting method was archaic, but it was also cherished by many members. But this voting system is incredibly efficient and, aesthetically, it adds an interesting flare to our meetings.
Kristin Macey, Chairman, National Conference on Weights and Measures (NCWM)
We use Clikapad for our bi-weekly Student Council meetings. They’ve allowed us to cut down the time of these meetings considerably and made the process feel much more professional and smooth… Overall, using the voting pads has made the chairing of meetings easier and improved the democratic validity of our Student Council.
Josh O’Connor Democratic Support Officer, Oxford University Student Union
CLiKAPAD delivered a great service from start to finish. They offer a really personal touch and I felt supported by the whole team. Every time I call I am treated like a valued customer.
Katie Darby, Executive Assistant, Extrastaff Ltd
Having CLiKAPAD as part of The Solutions Awards really makes our event stand out above the others within our industry and adds an extra dimension of interaction that engages our guests and helps them get the most enjoyment from the awards….CLiKAPAD is a great company to work with.
David Gamage, Managing Director, Earth Island Publishing Ltd
The equipment worked really well and we got great feedback. If the opportunity arose to use the system again we’ll definitely be coming back to CLiKAPAD!
Tom Johnson, Account Executive, PR Media

Services

  • Classroom Response System
  • Business Audience Response
  • Systems For Market Research
  • Systems For Training Days
  • Systems For Exhibitions
  • Systems for Events
  • Systems For Conferences
  • Risk Assessment Workshops

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