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You are here: Home / Applications / Market Research

Market Research

Using audience response systems to gather data

Traditional methods of collecting primary market research are typically time-intensive, and are difficult to employ at scale. Even once you find a reliable way to gather responses, the laborious process of collating the information for analysis presents another challenge, ultimately costing your project extra time and money.

Simply put, an electronic voting system removes all of these issues. Personal keypads allow multiple participants to simultaneously answer questions in a timely manner, with results being immediately transferred to your database for discussion or analysis. Responses can be traced back to individual handsets, or configured for anonymity.

Whether you want to interview a handful of people or a crowd of thousands, a CLiKAPAD system is straightforward to set up and helps you collect accurate, meaningful data quickly. The only limitation is your creativity, and electronic voting is a versatile method to conduct any research, from short opinion polls to longer, multiple-choice surveys.

Using an Audience Response System stops primary market research from being a headache, and lets you interpret your data to move on with your project. The only thing a CLiKAPAD system can’t do is make your business decisions for you – yet!

Find Out More

For more information about using a CLiKAPAD Audience Response System for your market research, Contact us today.


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Testimonials

We use Clikapad for our bi-weekly Student Council meetings. They’ve allowed us to cut down the time of these meetings considerably and made the process feel much more professional and smooth… Overall, using the voting pads has made the chairing of meetings easier and improved the democratic validity of our Student Council.
Josh O’Connor Democratic Support Officer, Oxford University Student Union
Having CLiKAPAD as part of The Solutions Awards really makes our event stand out above the others within our industry and adds an extra dimension of interaction that engages our guests and helps them get the most enjoyment from the awards….CLiKAPAD is a great company to work with.
David Gamage, Managing Director, Earth Island Publishing Ltd
The old voting method was archaic, but it was also cherished by many members. But this voting system is incredibly efficient and, aesthetically, it adds an interesting flare to our meetings.
Kristin Macey, Chairman, National Conference on Weights and Measures (NCWM)
The equipment worked really well and we got great feedback. If the opportunity arose to use the system again we’ll definitely be coming back to CLiKAPAD!
Tom Johnson, Account Executive, PR Media
CLiKAPAD delivered a great service from start to finish. They offer a really personal touch and I felt supported by the whole team. Every time I call I am treated like a valued customer.
Katie Darby, Executive Assistant, Extrastaff Ltd

Services

  • Classroom Response System
  • Business Audience Response
  • Systems For Market Research
  • Systems For Training Days
  • Systems For Exhibitions
  • Systems for Events
  • Systems For Conferences
  • Risk Assessment Workshops

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