Launching a new product can be an exciting time for you and your company, and holding a product launch event is a great way to generate interest. It is also a good way of advertising and showing off your fancy new product and to get new customers. If you’re hosting a product launch, its important to make sure your audience is engaged, having a good time and interested in your product. Take a look below at our top tips on impressing your guests.
Plan your event
Proper planning is key to a good event. A well-structured timetable can also help your audience know what is happening when, and can help you plan different events throughout the day. Think about when you might want to schedule your launch speech, product demonstrations and other events.
Remember to schedule breaks or allow time for your audience to have some time to eat and drink. Keep in mind that you want your audience to stay focussed on your event and to engage with your product launch. Serving food and drink at the same time that you’re trying to talk about your fantastic new product for example is more than likely to distract your audience.
Don’t forget to plan your speech!
The speech is one of the most important parts of a product launch. It’s a chance to really show off your new product and to get people interested. However, a speech can be tricky to get right and if it is not done well your potential customers could get bored and lose interest.
Imagine you are part of the audience listening to your speech, what would you be most interested in hearing about? For example, adding a lot of technical details about the product might seem like a good idea, but this can be difficult to keep track of and to remember. Make sure to include key information about your product, what it does and how it can help your customers. Remember not to let the speech go on for too long either!
Use audience interaction
Audience interaction is an excellent way to get people involved with your presentation, and is a great way of grabbing people’s attention. It can also be a great chance to get feedback from your guests. An Audience Response System for example is easy to use and can be handed out to everyone at your event. You can also collect data anonymously and in real time, which lets you get an unbiased answer from your guests.
If you would like to know more about Audience Response Systems, don’t hesitate to get in touch with us today. Our friendly and professional team are happy to discuss your requirements and to help with anything you need.