How to Integrate Questions into Your Presentation

Conferences and Presentations

In our last post, we looked at how to structure the questions in your presentation to get better engagement from your audience with a voting system. We very briefly mentioned the different ways you can collect and present your data, and in this post, we’re going to look at these a little more closely.

Closed Questions

Also known as yes/no question, a closed-ended question forces your audience to choose between two contrasting responses – usually a “yes” or “no”. They may also be used to determine beliefs or preferences, using options such as true/false, or brand X/brand Y.

However, despite their apparent simplicity, closed-questions are tricky to use. They allow for no middle-ground or third option, which can lead to unreliable data. For example, making a voter choose between brand X and brand Y does not take into account a potential preference for brand Z.

Multiple Choice

Multiple choice questions overcome some of the problems with yes/no questions. While you are still limiting the responses a participant can choose, broadening their options will give you a more honest insight into their opinion. You can also offer an equivalent to “neither”, “maybe” or “other”, which can open up a discussion about alternatives.

Likert Scale

Also known as a rating scale or ordinal scale, a Likert scale is used when you ask your event audience to assign a number to provide a rating. For example:

“On a scale of 0 – 10, how much are you enjoying this presentation, where 0 is ‘not at all’ and 10 is ‘very much’”

These kinds of scale are best for measuring agreement or disagreement, rather than factual information, and are useful for observing seeing a spectrum of answers across an audience. CLiKAPAD handsets are well-designed for this precise activity, with an intuitive 0-10 keypad.

If you’re using a rating system, consider whether you want to provide a middle value for your audience to indicate ambivalence, or if you would prefer to use an even number and force them to pick a side of the fence.

Comparison Slides

Use the power of comparison by taking an initial, multiple-choice poll, then allowing your workshop participants to discuss their opinions and understanding of the topic. You can conduct the same poll again later – either after a short discussion, or at the end of your presentation – and see whether your audience have changed their views.