With the prevalence of big data and targeted marketing, it’s only natural that companies are keen to see inside the minds of their consumers. What better way to do this than to ask them yourself?
Audience Response Systems (ARS) are a simple, effective tool that integrates seamlessly with marketing initiatives to communicate directly with your audience and bring your brand to life. Whether you’re planning a product launch, exposition stall, business conference or brand ambassador event, an ARS allows you to get genuine feedback in real time.
Here are three reasons why our clients choose an ARS to make an impact at any event:
How many dull corporate presentations have you sat through, and how many do you remember? What about the leaflets you’ve been handed at networking events and fairs – how many have you read and kept? An ARS shakes up the conventional formula, actively engaging your audience and getting them to physically interact with your brand. Quizzes and creative opinion polling leave a much more lasting impression than delivering your message in a format that’s been done a thousand times before.
If you’re looking for ways to gather data, there’s no excuse for asking people to raise their hands or complete paper questionnaires. Not only are these methods time consuming but they’re unreliable and outdated. Prove that your company is in the 21st century by interacting with your audience through an ARS. Take a look at some of our recent case studies for examples.
From your side of the campaign, an ARS lets you gather, collate and analyse large quantities of data extremely quickly and effectively. Whether you’re polling people one by one over the course of a weekend, conducting multiple focus group sessions or requesting responses from hundreds of people at once, a CLiKAPAD ARS will pool answers as quickly as they come in. This data can then be interrogated according to a variety of criteria and shared as necessary in an accessible Excel format.