We’ve talked about how our Audience Response Systems can benefit a business exhibition in the past but there’s far more to any trade show than having the right equipment available to you.
More and more people are attending business exhibitions from all kinds of industries, so there’s never been a better opportunity to create an appealing advertising campaign for your services.
However, the steps you need to take to make your trade show a success include various marketing strategies you might not be aware of. Here’s how you can increase the number of interested parties at your next business exhibition.
Make It Unique/Enjoyable
It’s important to stand out among your competitors, so having a trade show that’s fun and exciting will only captivate your audience even more.
You can easily incorporate our clicker systems into an engaging quiz-themed show related to your product or make the most of a PowerPoint Presentation to display results you’ve collected from your customers. Alternatively, you could include some other fun advertising games related to your business.
If you decide to host your own business presentation at an upcoming exhibition, you should be working vigorously to let people know through your social media accounts.
Whether it’s Twitter, Facebook or LinkedIn, you need to let your past clients and exhibition visitors know that you will be there so that you can promote your brand early on and give them a taste of what they can expect.
Use social media to introduce yourselves prior to the exhibition and let any new followers know about your latest deals and special offers.
One of the easiest ways to get people within your advertising zone is to offer them snacks on what can often be a gruelling trip around a rather crowded exhibition hall.
Your visitors will appreciate the food and drink you have to offer and be prepared to listen to what you have to say about your services. Despite the competitive nature of many business exhibitions, politeness never fails to stand out.
If there are a group of you running the same stall, be sure to remind them of the best advertising opportunities so that they take full advantage of any visitors seeking a quick snack during the exhibition.